:root {
  --ink: #141b17;
  --ink-2: #1d2821;
  --ink-3: #2d3b31;
  --paper: #fbf9f4;
  --ivory: #f2eee5;
  --white: #ffffff;
  --gold: #d4af37;
  --gold-light: #e8cd70;
  --gold-highlight: #f6e8aa;
  --gold-dark: #8a6a14;
  --gold-gradient: linear-gradient(105deg, #b88a22 0%, #dfbd50 30%, #f3df96 50%, #d4af37 70%, #b88a22 100%);
  --moss: #71816d;
  --line: rgba(20, 27, 23, 0.16);
  --line-light: rgba(255, 255, 255, 0.16);
  --serif: "Italiana", "Times New Roman", serif;
  --serif-readable: "Lora", Georgia, serif;
  --sans: "DM Sans", Arial, sans-serif;
  --shadow: 0 30px 80px rgba(11, 16, 13, 0.18);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 90px;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 1rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.shell {
  width: min(100% - 48px, 1240px);
  margin-inline: auto;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 12px;
  left: 12px;
  padding: 10px 16px;
  color: var(--ink);
  background: var(--gold-light);
  transform: translateY(-150%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.announcement {
  position: relative;
  z-index: 100;
  display: grid;
  min-height: 38px;
  place-items: center;
  padding: 7px 24px;
  color: var(--ink);
  background: var(--gold-gradient);
  font-size: 0.75rem;
  letter-spacing: 0.08em;
  text-align: center;
  text-transform: uppercase;
}

.announcement p {
  margin: 0;
}

.announcement span {
  font-weight: 600;
}

.site-header {
  position: sticky;
  z-index: 90;
  top: 0;
  color: var(--white);
  background: rgba(20, 27, 23, 0.96);
  border-bottom: 1px solid var(--line-light);
  backdrop-filter: blur(16px);
}

.header-inner {
  display: flex;
  min-height: 82px;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 13px;
}

.brand-mark {
  font-family: var(--serif);
  font-size: 2rem;
  line-height: 1;
  letter-spacing: -0.08em;
}

.brand-name {
  color: var(--gold-light);
  font-family: var(--serif-readable);
  font-size: 1.22rem;
  font-weight: 500;
  letter-spacing: 0.01em;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 34px;
  font-size: 0.82rem;
  letter-spacing: 0.04em;
}

.site-nav a {
  position: relative;
  padding-block: 10px;
}

.site-nav a:not(.nav-cta)::after {
  position: absolute;
  right: 0;
  bottom: 4px;
  left: 0;
  height: 1px;
  content: "";
  background: var(--gold);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 220ms ease;
}

.site-nav a:hover::after,
.site-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav-cta {
  padding: 11px 18px !important;
  color: var(--ink);
  background: var(--gold-gradient);
  border: 1px solid var(--gold);
  transition: color 180ms ease, background 180ms ease;
}

.nav-cta:hover,
.nav-cta:focus-visible {
  color: var(--white);
  background: transparent;
}

.menu-toggle {
  display: none;
  width: 46px;
  height: 46px;
  align-items: center;
  justify-content: center;
  padding: 0;
  border: 1px solid var(--line-light);
  color: inherit;
  background: transparent;
}

.menu-toggle span:not(.sr-only) {
  position: absolute;
  width: 20px;
  height: 1px;
  background: currentColor;
  transition: transform 180ms ease;
}

.menu-toggle span:nth-child(2) {
  transform: translateY(-4px);
}

.menu-toggle span:nth-child(3) {
  transform: translateY(4px);
}

.menu-toggle[aria-expanded="true"] span:nth-child(2) {
  transform: rotate(45deg);
}

.menu-toggle[aria-expanded="true"] span:nth-child(3) {
  transform: rotate(-45deg);
}

.hero {
  position: relative;
  min-height: 760px;
  overflow: hidden;
  color: var(--white);
  background:
    linear-gradient(115deg, rgba(20, 27, 23, 0.97), rgba(20, 27, 23, 0.84)),
    radial-gradient(circle at 85% 25%, #3c4c3f, transparent 42%);
}

.hero::before {
  position: absolute;
  top: 0;
  right: 0;
  width: 42%;
  height: 100%;
  content: "";
  border-left: 1px solid rgba(255, 255, 255, 0.07);
  background: linear-gradient(180deg, rgba(255, 255, 255, 0.025), transparent);
}

.hero-glow {
  position: absolute;
  top: 50%;
  right: -8%;
  width: 700px;
  height: 700px;
  border: 1px solid rgba(212, 175, 55, 0.2);
  border-radius: 50%;
  transform: translateY(-50%);
}

.hero-glow::before,
.hero-glow::after {
  position: absolute;
  inset: 10%;
  content: "";
  border: 1px solid rgba(212, 175, 55, 0.12);
  border-radius: inherit;
}

.hero-glow::after {
  inset: 24%;
}

.hero-grid {
  position: relative;
  z-index: 2;
  display: grid;
  min-height: 760px;
  align-items: center;
  grid-template-columns: minmax(0, 1.02fr) minmax(440px, 0.98fr);
  gap: 70px;
  padding-block: 76px 84px;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0 0 24px;
  color: var(--gold-light);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.17em;
  text-transform: uppercase;
}

.eyebrow > span {
  width: 32px;
  height: 1px;
  background: currentColor;
}

.eyebrow-dark {
  color: var(--gold-dark);
}

h1,
h2,
h3,
p {
  overflow-wrap: break-word;
}

h1,
h2,
h3 {
  margin-top: 0;
  line-height: 1.04;
}

h1,
h2 {
  font-family: var(--serif);
  font-weight: 400;
}

h3 {
  font-family: var(--serif-readable);
  font-weight: 500;
  line-height: 1.14;
}

h1 {
  max-width: 720px;
  margin-bottom: 28px;
  font-size: clamp(3.45rem, 6.2vw, 6.5rem);
  letter-spacing: -0.045em;
}

h1 em,
h2 em {
  color: var(--gold-light);
  font-style: normal;
}

.hero-intro {
  max-width: 590px;
  margin: 0;
  color: rgba(255, 255, 255, 0.76);
  font-size: 1.06rem;
  line-height: 1.75;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 28px;
  margin-top: 36px;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  padding: 13px 24px;
  border: 1px solid transparent;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-align: center;
  text-transform: uppercase;
  transition: color 180ms ease, background 180ms ease, border-color 180ms ease, transform 180ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button-gold {
  color: var(--ink);
  background: var(--gold-gradient);
  border-color: var(--gold);
  box-shadow: inset 0 1px rgba(255, 255, 255, 0.32);
}

.button-gold:hover,
.button-gold:focus-visible {
  background: var(--gold-highlight);
  border-color: var(--gold-highlight);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding-block: 10px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.35);
  font-size: 0.84rem;
}

.text-link span {
  color: var(--gold-light);
  font-size: 1rem;
  transition: transform 180ms ease;
}

.text-link:hover span,
.text-link:focus-visible span {
  transform: translate(3px, 3px);
}

.hero-proof {
  display: grid;
  max-width: 560px;
  margin-top: 54px;
  padding-top: 24px;
  border-top: 1px solid var(--line-light);
  grid-template-columns: repeat(3, 1fr);
}

.hero-proof div {
  display: flex;
  flex-direction: column;
  gap: 2px;
  padding-right: 18px;
}

.hero-proof div + div {
  padding-left: 18px;
  border-left: 1px solid var(--line-light);
}

.hero-proof strong {
  color: var(--gold-light);
  font-family: var(--serif-readable);
  font-size: 1.35rem;
  font-weight: 600;
  line-height: 1.3;
}

.hero-proof span {
  color: rgba(255, 255, 255, 0.58);
  font-size: 0.75rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.hero-stage {
  position: relative;
  min-height: 580px;
}

.orbit {
  position: absolute;
  border: 1px solid rgba(212, 175, 55, 0.22);
  border-radius: 50%;
}

.orbit-one {
  inset: 8% 3% 4% 7%;
}

.orbit-two {
  inset: 18% 13% 14% 17%;
}

.hero-product {
  position: absolute;
  overflow: hidden;
  margin: 0;
  background: #f7f6f2;
  border: 8px solid rgba(255, 255, 255, 0.97);
  box-shadow: var(--shadow);
}

.hero-product img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-product figcaption {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  padding: 10px 14px;
  color: var(--ink);
  background: rgba(255, 255, 255, 0.94);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.hero-product-main {
  z-index: 3;
  top: 50%;
  left: 50%;
  width: min(57%, 322px);
  aspect-ratio: 0.78;
  transform: translate(-50%, -50%);
}

.hero-product-left {
  z-index: 2;
  bottom: 8%;
  left: -2%;
  width: 39%;
  aspect-ratio: 0.8;
  transform: rotate(-6deg);
}

.hero-product-right {
  z-index: 2;
  top: 6%;
  right: -2%;
  width: 37%;
  aspect-ratio: 0.82;
  transform: rotate(6deg);
}

.made-seal {
  position: absolute;
  z-index: 5;
  right: 0;
  bottom: 8%;
  display: flex;
  width: 112px;
  height: 112px;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  color: var(--ink);
  background: var(--gold-gradient);
  border: 1px solid var(--gold-light);
  border-radius: 50%;
  box-shadow: 0 18px 44px rgba(0, 0, 0, 0.3);
  line-height: 1.1;
  text-align: center;
  transform: rotate(7deg);
}

.made-seal::before {
  position: absolute;
  inset: 6px;
  content: "";
  border: 1px solid rgba(20, 27, 23, 0.33);
  border-radius: inherit;
}

.made-seal span {
  font-size: 0.58rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.made-seal strong {
  margin: 4px 0 2px;
  font-family: var(--serif-readable);
  font-size: 1.8rem;
  font-weight: 600;
  letter-spacing: -0.04em;
}

.marquee {
  overflow: hidden;
  color: var(--ink);
  background: var(--gold-gradient);
  border-top: 1px solid rgba(20, 27, 23, 0.22);
  border-bottom: 1px solid rgba(20, 27, 23, 0.22);
}

.marquee-track {
  display: flex;
  width: max-content;
  padding-block: 15px;
  animation: ticker 60s linear infinite;
}

/* Equal, viewport-filling groups keep the -50% reset seamless at any width. */
.marquee-group {
  display: flex;
  flex: 0 0 auto;
  min-width: 100vw;
  align-items: center;
  justify-content: space-around;
  gap: 30px;
  padding-inline: 15px;
}

.marquee-group > * {
  flex-shrink: 0;
}

.marquee span {
  font-family: var(--serif-readable);
  font-size: 1.06rem;
  font-weight: 500;
  letter-spacing: 0.035em;
  white-space: nowrap;
}

.marquee i {
  width: 5px;
  height: 5px;
  background: var(--ink);
  border-radius: 50%;
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.section {
  padding-block: 122px;
}

.section-heading {
  display: grid;
  align-items: end;
  grid-template-columns: minmax(0, 1fr) 360px;
  column-gap: 70px;
  margin-bottom: 58px;
}

.section-heading .eyebrow {
  grid-column: 1 / -1;
}

.section-heading h2,
.story-copy h2,
.philosophy-copy h2,
.launch h2 {
  margin-bottom: 0;
  font-size: clamp(2.85rem, 5vw, 5.2rem);
  letter-spacing: -0.035em;
}

.section-heading > p:last-child {
  margin: 0 0 7px;
  color: rgba(20, 27, 23, 0.65);
}

.collection-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 24px;
}

.collection-card {
  position: relative;
  min-width: 0;
  background: var(--ivory);
  border: 1px solid rgba(20, 27, 23, 0.12);
  transition: transform 220ms ease, box-shadow 220ms ease;
}

.collection-card:hover {
  z-index: 2;
  box-shadow: 0 24px 65px rgba(20, 27, 23, 0.13);
  transform: translateY(-6px);
}

.collection-card .card-image {
  position: relative;
  overflow: hidden;
  aspect-ratio: 1.28;
  background: #f7f6f2;
}

.collection-card .card-image::after {
  position: absolute;
  inset: 0;
  content: "";
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.22);
  pointer-events: none;
}

.collection-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 650ms cubic-bezier(0.2, 0.7, 0.2, 1);
}

.collection-card:hover img {
  transform: scale(1.035);
}

.card-number {
  position: absolute;
  top: 14px;
  left: 14px;
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  color: var(--ink);
  background: rgba(242, 238, 229, 0.92);
  border: 1px solid rgba(20, 27, 23, 0.15);
  border-radius: 50%;
  font-size: 0.67rem;
  font-weight: 600;
}

.card-copy {
  padding: 25px 26px 29px;
}

.card-copy > p {
  margin: 0 0 8px;
  color: var(--gold-dark);
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.card-copy h3 {
  margin-bottom: 12px;
  font-size: 2.1rem;
  letter-spacing: -0.025em;
}

.card-copy > span {
  display: block;
  color: rgba(20, 27, 23, 0.62);
  font-size: 0.79rem;
  line-height: 1.5;
}

.card-skincare { grid-column: span 5; }
.card-deodorant { grid-column: span 7; }
.card-soap { grid-column: span 7; }
.card-hair { grid-column: span 5; }

.card-hair .card-image {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.card-hair .card-image img:first-child {
  border-right: 1px solid rgba(20, 27, 23, 0.1);
}

.card-grooming {
  display: grid;
  align-items: stretch;
  grid-column: 1 / -1;
  grid-template-columns: minmax(0, 1.38fr) minmax(300px, 0.62fr);
}

.card-grooming .card-image {
  aspect-ratio: 2.1;
}

.card-grooming .card-copy {
  display: flex;
  justify-content: center;
  flex-direction: column;
  padding: 42px;
  background: var(--ink-2);
}

.card-grooming .card-copy h3,
.card-grooming .card-copy span {
  color: var(--white);
}

.card-grooming .card-copy p {
  color: var(--gold-light);
}

.story {
  overflow: hidden;
  color: var(--white);
  background: var(--ink);
}

.story-grid {
  display: grid;
  align-items: center;
  grid-template-columns: minmax(400px, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(65px, 9vw, 140px);
}

.story-visual {
  position: relative;
  padding: 34px 0 34px 46px;
}

.story-visual::before {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 0;
  width: 74%;
  content: "";
  border: 1px solid rgba(212, 175, 55, 0.4);
}

.story-image-wrap {
  position: relative;
  z-index: 1;
  overflow: hidden;
  aspect-ratio: 0.84;
  background: var(--ivory);
  box-shadow: 0 32px 85px rgba(0, 0, 0, 0.34);
}

.story-image-wrap img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.vertical-note {
  position: absolute;
  top: 49%;
  left: -111px;
  width: 250px;
  margin: 0;
  color: rgba(255, 255, 255, 0.5);
  font-size: 0.62rem;
  letter-spacing: 0.17em;
  text-align: center;
  text-transform: uppercase;
  transform: rotate(-90deg);
}

.story-stamp {
  position: absolute;
  z-index: 2;
  right: -42px;
  bottom: 4px;
  display: flex;
  width: 126px;
  height: 126px;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  color: var(--ink);
  background: var(--gold-gradient);
  border-radius: 50%;
  text-align: center;
}

.story-stamp::after {
  position: absolute;
  inset: 7px;
  content: "";
  border: 1px solid rgba(20, 27, 23, 0.3);
  border-radius: 50%;
}

.story-stamp strong {
  font-family: var(--serif-readable);
  font-size: 2rem;
  font-weight: 600;
  line-height: 1;
}

.story-stamp span {
  margin-top: 7px;
  font-size: 0.59rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.story-copy {
  max-width: 610px;
}

.story-copy h2 {
  margin-bottom: 34px;
}

.story-copy .story-lead {
  color: rgba(255, 255, 255, 0.9);
  font-size: 1.08rem;
}

.story-copy > p:not(.eyebrow) {
  color: rgba(255, 255, 255, 0.66);
}

.brand-promise {
  margin: 38px 0 0;
  padding: 24px 0 0 28px;
  color: var(--gold-light);
  border-top: 1px solid var(--line-light);
  border-left: 1px solid var(--gold);
  font-family: var(--serif-readable);
  font-size: 1.32rem;
  font-weight: 500;
  line-height: 1.55;
}

.brand-promise span {
  display: block;
  margin-bottom: 11px;
  color: rgba(255, 255, 255, 0.58);
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.philosophy {
  background:
    linear-gradient(rgba(20, 27, 23, 0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(20, 27, 23, 0.04) 1px, transparent 1px),
    var(--paper);
  background-size: 56px 56px;
}

.philosophy-grid {
  display: grid;
  align-items: start;
  grid-template-columns: minmax(0, 0.92fr) minmax(420px, 1.08fr);
  gap: clamp(70px, 10vw, 150px);
}

.philosophy-copy {
  position: sticky;
  top: 122px;
}

.philosophy-copy h2 {
  margin-bottom: 30px;
}

.philosophy-copy > p:last-child {
  max-width: 560px;
  color: rgba(20, 27, 23, 0.64);
}

.principles {
  border-top: 1px solid var(--line);
}

.principle {
  display: grid;
  padding-block: 31px;
  border-bottom: 1px solid var(--line);
  grid-template-columns: 54px minmax(0, 1fr);
  gap: 22px;
}

.principle > span {
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  color: var(--gold-dark);
  border: 1px solid rgba(138, 106, 20, 0.42);
  border-radius: 50%;
  font-size: 0.66rem;
  font-weight: 600;
}

.principle h3 {
  margin-bottom: 8px;
  font-size: 1.75rem;
}

.principle p {
  margin: 0;
  color: rgba(20, 27, 23, 0.62);
  font-size: 0.91rem;
}

.launch {
  position: relative;
  overflow: hidden;
  padding-block: 130px 124px;
  color: var(--white);
  background: var(--ink-2);
  text-align: center;
}

.launch::before,
.launch::after {
  position: absolute;
  width: 420px;
  height: 1px;
  content: "";
  background: linear-gradient(90deg, transparent, var(--gold), transparent);
}

.launch::before {
  top: 68px;
  left: -90px;
  transform: rotate(-18deg);
}

.launch::after {
  right: -90px;
  bottom: 68px;
  transform: rotate(-18deg);
}

.launch-rings {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 760px;
  height: 760px;
  border: 1px solid rgba(212, 175, 55, 0.13);
  border-radius: 50%;
  transform: translate(-50%, -50%);
}

.launch-rings::before,
.launch-rings::after {
  position: absolute;
  content: "";
  border: 1px solid rgba(212, 175, 55, 0.11);
  border-radius: inherit;
}

.launch-rings::before { inset: 11%; }
.launch-rings::after { inset: 25%; }

.launch-inner {
  position: relative;
  z-index: 1;
  display: flex;
  align-items: center;
  flex-direction: column;
}

.launch .eyebrow {
  justify-content: center;
}

.launch h2 {
  margin-bottom: 30px;
}

.launch > .shell > p:not(.eyebrow):not(.location) {
  max-width: 640px;
  margin: 0;
  color: rgba(255, 255, 255, 0.67);
}

.launch-actions {
  display: flex;
  justify-content: center;
  gap: 13px;
  margin-top: 36px;
}

.button-ghost {
  color: var(--white);
  border-color: rgba(255, 255, 255, 0.36);
  background: rgba(255, 255, 255, 0.02);
}

.button-ghost:hover,
.button-ghost:focus-visible {
  color: var(--ink);
  background: var(--white);
  border-color: var(--white);
}

.location {
  margin: 38px 0 0;
  color: var(--gold-light);
  font-size: 0.67rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.site-footer {
  color: rgba(255, 255, 255, 0.66);
  background: #0d120f;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
}

.footer-grid {
  display: grid;
  min-height: 130px;
  align-items: center;
  grid-template-columns: 1fr auto 1fr;
  gap: 30px;
}

.footer-grid > p {
  margin: 0;
  font-size: 0.74rem;
}

.footer-brand {
  justify-self: start;
  color: var(--white);
}

.copyright {
  justify-self: end;
}

.js .reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 720ms ease, transform 720ms cubic-bezier(0.2, 0.72, 0.2, 1);
}

.js .reveal.reveal-delay {
  transition-delay: 120ms;
}

.js .reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

:focus-visible {
  outline: 2px solid var(--gold-light);
  outline-offset: 4px;
}

@media (max-width: 1050px) {
  .hero-grid {
    grid-template-columns: minmax(0, 1fr) minmax(370px, 0.82fr);
    gap: 35px;
  }

  .hero-stage {
    min-height: 520px;
  }

  .made-seal {
    width: 98px;
    height: 98px;
  }

  .section-heading {
    grid-template-columns: minmax(0, 1fr) 300px;
    gap: 40px;
  }

  .story-grid {
    gap: 70px;
  }

  .philosophy-grid {
    gap: 70px;
  }
}

@media (max-width: 860px) {
  .shell {
    width: min(100% - 36px, 720px);
  }

  .menu-toggle {
    position: relative;
    display: inline-flex;
  }

  .site-nav {
    position: fixed;
    top: 120px;
    right: 0;
    bottom: 0;
    left: 0;
    display: flex;
    visibility: hidden;
    align-items: stretch;
    flex-direction: column;
    gap: 0;
    padding: 36px 28px;
    background: rgba(20, 27, 23, 0.99);
    opacity: 0;
    transform: translateY(-10px);
    transition: opacity 180ms ease, transform 180ms ease, visibility 180ms ease;
  }

  .site-nav.is-open {
    visibility: visible;
    opacity: 1;
    transform: translateY(0);
  }

  .site-nav a {
    padding: 18px 0;
    border-bottom: 1px solid var(--line-light);
    font-family: var(--serif-readable);
    font-weight: 500;
    font-size: 1.7rem;
  }

  .site-nav .nav-cta {
    margin-top: 22px;
    padding: 16px 20px !important;
    font-family: var(--sans);
    font-size: 0.78rem;
    text-align: center;
  }

  .hero,
  .hero-grid {
    min-height: 0;
  }

  .hero-grid {
    grid-template-columns: 1fr;
    gap: 20px;
    padding-block: 80px 70px;
  }

  .hero-copy {
    max-width: 690px;
  }

  .hero-intro {
    max-width: 620px;
  }

  .hero-stage {
    width: min(100%, 600px);
    min-height: 570px;
    margin: 10px auto 0;
  }

  .section {
    padding-block: 94px;
  }

  .section-heading {
    display: block;
  }

  .section-heading h2 {
    margin-bottom: 24px;
  }

  .section-heading > p:last-child {
    max-width: 560px;
  }

  .collection-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
  }

  .collection-card,
  .card-skincare,
  .card-deodorant,
  .card-soap,
  .card-hair {
    grid-column: span 1;
  }

  .card-grooming {
    grid-column: 1 / -1;
  }

  .story-grid {
    grid-template-columns: 1fr;
  }

  .story-visual {
    width: min(80%, 520px);
    margin-inline: auto;
  }

  .story-copy {
    max-width: 680px;
  }

  .philosophy-grid {
    grid-template-columns: 1fr;
  }

  .philosophy-copy {
    position: static;
    max-width: 680px;
  }

  .footer-grid {
    grid-template-columns: 1fr auto;
  }

  .footer-grid > p:not(.copyright) {
    display: none;
  }
}

@media (max-width: 600px) {
  .shell {
    width: min(100% - 28px, 520px);
  }

  .announcement {
    min-height: 44px;
    padding-inline: 14px;
    font-size: 0.61rem;
    letter-spacing: 0.055em;
  }

  .announcement span {
    display: none;
  }

  .header-inner {
    min-height: 72px;
  }

  .brand-mark {
    font-size: 1.75rem;
  }

  .brand-name {
    font-size: 1.08rem;
  }

  .site-nav {
    top: 116px;
  }

  .hero-grid {
    padding-block: 62px 54px;
  }

  .eyebrow {
    margin-bottom: 19px;
    font-size: 0.64rem;
  }

  h1 {
    margin-bottom: 22px;
    font-size: clamp(3.15rem, 16.3vw, 4.4rem);
    line-height: 1.01;
  }

  .hero-intro {
    font-size: 0.97rem;
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
    gap: 12px;
    margin-top: 30px;
  }

  .text-link {
    align-self: flex-start;
  }

  .hero-proof {
    margin-top: 38px;
    padding-top: 20px;
  }

  .hero-proof div,
  .hero-proof div + div {
    padding-inline: 10px;
  }

  .hero-proof div:first-child {
    padding-left: 0;
  }

  .hero-proof strong { font-size: 1.18rem; }

  .hero-proof span {
    font-size: 0.7rem;
    letter-spacing: 0.045em;
  }

  .hero-stage {
    min-height: 430px;
  }

  .hero-product {
    border-width: 5px;
  }

  .hero-product-main {
    width: min(60%, 260px);
  }

  .hero-product-left {
    bottom: 4%;
    left: -3%;
    width: 40%;
  }

  .hero-product-right {
    top: 5%;
    right: -3%;
    width: 39%;
  }

  .hero-product figcaption {
    padding: 7px 9px;
    font-size: 0.54rem;
  }

  .made-seal {
    right: -2px;
    bottom: 3%;
    width: 82px;
    height: 82px;
  }

  .made-seal strong {
    font-size: 1.35rem;
  }

  .made-seal span {
    font-size: 0.47rem;
  }

  .section {
    padding-block: 78px;
  }

  .section-heading {
    margin-bottom: 38px;
  }

  .section-heading h2,
  .story-copy h2,
  .philosophy-copy h2,
  .launch h2 {
    font-size: clamp(2.65rem, 13vw, 3.8rem);
  }

  .collection-grid {
    grid-template-columns: 1fr;
  }

  .collection-card,
  .card-grooming {
    display: block;
    grid-column: 1;
  }

  .collection-card .card-image,
  .card-grooming .card-image {
    aspect-ratio: 1.2;
  }

  .card-grooming .card-copy {
    padding: 26px;
  }

  .story-grid {
    gap: 66px;
  }

  .story-visual {
    width: calc(100% - 20px);
    padding: 24px 0 24px 30px;
  }

  .story-stamp {
    right: -10px;
    width: 104px;
    height: 104px;
  }

  .vertical-note {
    left: -119px;
  }

  .brand-promise {
    padding-left: 20px;
    font-size: 1.18rem;
  }

  .philosophy-grid {
    gap: 38px;
  }

  .principle {
    grid-template-columns: 44px minmax(0, 1fr);
    gap: 14px;
  }

  .principle > span {
    width: 36px;
    height: 36px;
  }

  .launch {
    padding-block: 90px 86px;
  }

  .launch-actions {
    width: 100%;
    flex-direction: column;
  }

  .footer-grid {
    min-height: 150px;
    align-content: center;
    justify-items: center;
    grid-template-columns: 1fr;
    gap: 15px;
    text-align: center;
  }

  .footer-brand,
  .copyright {
    justify-self: center;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}